Robin Caputo brings more than 25 years’ experience in marketing, communications and public relations to her role as CMO of Datavail, the largest pure-play provider of database administration services in North America. In her current role for 18 months, Robin has accelerated the marketing’s contribution to revenue growth by 4x, now responsible for 60% of sales and 75% of the pipeline in terms of deals from marketing-generated leads. She is responsible for all aspects of marketing and inside sales, with an emphasis on revenue marketing through prospect engagement with the implementation of their buyer’s journey and multiple personas, marketing and content operations automation.
Prior to her role at Datavail, Robin was Vice President of Global Marketing and Communications at Ciber, a $1 billion IT systems integrator. She led Ciber’s global rebranding effort, the relaunch of an integrated multi-language global website that transformed 17 disparate country websites into one seamless platform while enabling local language capability, and introduced an innovate social media program that harnessed internal subject matter experts. Her team was responsible for driving more than $50 million in closed sales annually, and contributing $300 million each year to the pipeline.
Previously, she held various management positions in marketing and public relations at Qwest/U S WEST, leading nationwide product launches in multiple divisions as well as serving as spokeswoman for the $10 billion company. Her career also includes experience as a reporter/editor for the Associated Press, the Arizona Daily Star, the Denver Business World, and the NBC affiliate in Tucson, Arizona. She also was a technical writer for IBM and a public affairs manager for ATC, a Time-Warner cable company.
Robin frequently serves as a guest lecturer in MBA-level Branding and Digital Marketing courses at the University of Denver/Daniels School of Business, is an advisory board member to The Outsourcing Institute, and is a frequent speaker at marketing leadership events. She earned her Bachelor’s degree from University of Denver with a double major in communications and political science.