For more than two years, Standard Textile focused on developing a partnership with a major international hospitality brand. In less than four days, a 3-person marketing team at the Cincinnati-based textile manufacturer supplying linen and terry products to the healthcare and hospitality industries helped open the door with a custom-designed website that won the company […]
How can a Chief Creative Officer spearhead a seismic marketing shift to triple ticket and retail sales as well as TV and radio ratings in one year’s time? Not without quite a bit of resistance, legwork and thinking outside the box, but Peter Sorckoff, SVP of Marketing for the Atlanta Hawks and Philips Arena, made […]
Within six months of joining Advanced Technology Services as the VP of Marketing, Jeff Kosiorek hit the ground running on a sales and marketing pipeline development initiative for the global manufacturing services company. Step one of the project was a CRM Maturity Assessment utilizing Demand Metric tools to determine the existing state of their salesforce.com […]
