[BE] Midmarket CMO Blog

Selling Stories, Not Products

In Marketing Posted
For more than two years, Standard Textile focused on developing a partnership with a major international hospitality brand. In less than four days, a 3-person marketing team at the Cincinnati-based textile manufacturer supplying linen and terry products to the healthcare and hospitality industries helped open the door with a custom-designed website that won the company […]
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Marketing collaboration supports sales growth

In CRM, Marketing Posted
Within six months of joining Advanced Technology Services as the VP of Marketing, Jeff Kosiorek hit the ground running on a sales and marketing pipeline development initiative for the global manufacturing services company.  Step one of the project was a CRM Maturity Assessment utilizing Demand Metric tools to determine the existing state of their salesforce.com […]
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Want to Keep Your Competitive Edge in a Fast-Changing World? It’s Time for CMOs to Lead Strategic Planning from the Outside In

In Strategy Posted
By Sheryl Pattek, Vice President, Principal Analyst Serving CMO Professionals, Forrester There’s a particle accelerator in the basement of one of the most celebrated art museums in the world — the Louvre. It’s a piece of technology in the most unlikely of places that produces helium and nitrogen beams from a single source to reveal layers […]
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