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How can a Chief Creative Officer spearhead a seismic marketing shift to triple ticket and retail sales as well as TV and radio ratings in one year’s time? Not without quite a bit of resistance, legwork and thinking outside the box, but Peter Sorckoff, SVP of Marketing for the Atlanta Hawks and Philips Arena, made […]

Within six months of joining Advanced Technology Services as the VP of Marketing, Jeff Kosiorek hit the ground running on a sales and marketing pipeline development initiative for the global manufacturing services company.  Step one of the project was a CRM Maturity Assessment utilizing Demand Metric tools to determine the existing state of their salesforce.com […]